Pete Markey has been appointed as the new President of the Incorporated Society of British Advertisers (ISBA), succeeding Elizabeth Fagan. Markey, who is the current Chief Marketing Officer at Boots, brings a wealth of experience to the role, having previously held positions at brands such as TSB, Aviva, and the Post Office.
In his new role, Markey will be responsible for representing the interests of ISBA members and advocating for the advertising industry as a whole. He will work closely with the ISBA team to address key issues facing the industry, such as measurement and accountability, diversity and inclusion, and the evolving digital landscape. Markey is well-known for his passion for marketing and his commitment to driving positive change within the industry.
Speaking about his appointment, Markey expressed his excitement at taking on the role of President of ISBA. He highlighted the importance of collaboration and teamwork in navigating the challenges facing the advertising industry, and emphasized the need for a unified approach to addressing key issues. Markey is committed to working with ISBA members to drive innovation and growth in the industry, and to ensure that advertising remains relevant and effective in a rapidly changing world.
Under Markey’s leadership, ISBA will continue to advocate for the interests of its members and promote best practices in advertising. Markey’s appointment comes at a critical time for the industry, with digital transformation and changing consumer behaviors presenting new opportunities and challenges for advertisers. Markey’s experience and expertise will be invaluable in guiding ISBA through these changes and ensuring that the association remains at the forefront of the industry.
Markey’s appointment has been met with enthusiasm from within the industry, with colleagues and peers praising his leadership skills and vision for the future of advertising. Markey’s track record of success in previous roles, as well as his deep understanding of the challenges facing the industry, make him well-suited to lead ISBA and drive positive change within the advertising ecosystem.
In addition to his role at Boots, Markey is a Non-Executive Director at Starling Bank and a Trustee at the British Heart Foundation. He has a strong track record of leadership and innovation in the marketing industry, and his appointment as President of ISBA is a testament to his reputation as a visionary leader.
Overall, Markey’s appointment as President of ISBA is a positive step for the advertising industry, and his leadership will undoubtedly help to shape the future of advertising in the UK. His passion for marketing, commitment to driving change, and track record of success make him a formidable advocate for ISBA members and the industry as a whole. Markey’s vision for the future of advertising is sure to guide ISBA towards continued success and relevance in an ever-changing landscape.
