Diet Coke has announced its latest campaign featuring actor Jamie Dornan as the face of the brand. The campaign, titled “You Do You,” aims to celebrate individuality and self-expression. Dornan, best known for his role in the Fifty Shades of Grey series, will be featured in a series of TV and digital ads showcasing the brand’s new creative direction. The ads will focus on moments of self-expression and authenticity, with Dornan embodying the brand’s message of empowerment and confidence.
According to Diet Coke’s marketing director, the decision to partner with Dornan was a natural one due to his charismatic and authentic personality. The brand aims to tap into Dornan’s appeal to a modern audience that values authenticity and self-expression. Dornan himself expressed excitement about the collaboration, stating that he has always been a fan of Diet Coke’s advertising and is thrilled to be a part of its latest campaign.
The “You Do You” campaign marks a shift in Diet Coke’s marketing strategy, moving away from its previous focus on targeting women and instead embracing a more gender-neutral approach. By featuring Dornan, the brand hopes to appeal to a wider audience and connect with consumers who value individuality and authenticity. The campaign will also include social media activations and experiential events to engage consumers in a meaningful way.
In addition to the new campaign, Diet Coke has also unveiled a fresh visual identity and packaging design. The updated look features a sleek and modern design with bold pops of color, signaling a new chapter for the brand. The rebranding efforts are part of Diet Coke’s ongoing commitment to staying relevant and resonating with consumers in a rapidly changing market.
Overall, the partnership with Jamie Dornan and the launch of the “You Do You” campaign represent an exciting new direction for Diet Coke. By focusing on self-expression and empowerment, the brand aims to connect with a modern audience that values authenticity and individuality. With Dornan as the face of the campaign, Diet Coke is poised to engage consumers in a compelling way and drive lasting brand loyalty.
