Britvic, the soft drinks company behind brands like Robinsons and Tango, has announced an increase in its marketing spend as it looks to drive growth amidst challenging market conditions. The company plans to invest an additional £5m in marketing this year, with a particular focus on digital and social media channels in order to target younger consumers.
The decision to boost marketing spend comes as Britvic faces a tough trading environment, with changing consumer habits and increasing competition putting pressure on sales. In response, the company is taking a proactive approach by ramping up its efforts to connect with customers through innovative and targeted marketing campaigns.
One of the key priorities for Britvic is to engage with younger consumers, who are increasingly turning away from traditional soft drinks in favor of healthier alternatives. By investing in digital and social media marketing, the company hopes to reach this audience where they are most active and create compelling content that resonates with their preferences.
In addition to targeting younger consumers, Britvic is also focusing on driving growth in its core brands through strategic marketing initiatives. This includes a renewed push for brands like Robinsons and Tango, with a focus on communicating their unique selling points and differentiating them from competitors in a crowded market.
The increase in marketing spend reflects Britvic’s commitment to remaining competitive in the face of market challenges and evolving consumer trends. By investing in digital and social media channels, the company is positioning itself to connect with customers in new and innovative ways, driving brand awareness and engagement in an increasingly competitive marketplace.
The decision to boost marketing spend follows a period of solid performance for Britvic, with the company reporting a 2.7% increase in revenue for the last quarter. This growth was driven by strong performances in key markets like the UK, where Britvic’s brands continue to resonate with consumers and drive sales.
Looking ahead, Britvic is optimistic about its prospects for growth, with a strong marketing strategy in place to drive brand awareness and engagement. By investing in digital and social media channels, the company is positioning itself for success in an increasingly digital world, where consumers are more connected and demanding than ever before.
Overall, Britvic’s decision to increase its marketing spend is a strategic move that reflects the company’s commitment to driving growth and remaining competitive in a challenging market environment. By targeting younger consumers and investing in digital and social media channels, Britvic is positioning itself for success in the future, with a strong marketing strategy that will help drive brand awareness and engagement in an increasingly competitive marketplace.
