Yext, a leading provider of digital knowledge management software, has recently made a big move in the financial services industry by acquiring Hearsay Systems, a client engagement platform specifically designed for financial services companies. The acquisition is seen as a strategic move by Yext to further establish its presence in the financial services sector and expand its offerings to clients in this industry.
Hearsay Systems, founded in 2010, has built a strong reputation for providing innovative solutions that help financial services companies engage with their clients more effectively. The platform offers a range of tools and features, including social media management, compliance monitoring, and analytics, all tailored to meet the unique needs of financial advisors and their clients. By acquiring Hearsay Systems, Yext aims to leverage the platform’s capabilities to enhance its own digital knowledge management solutions for the financial services industry.
The acquisition of Hearsay Systems is part of Yext’s broader strategy to expand its market reach and strengthen its position as a leading provider of digital knowledge management solutions. Yext’s platform enables businesses to manage their online presence and information across a wide range of digital channels, including search engines, social media platforms, and voice assistants. By integrating Hearsay Systems’ client engagement platform into its offerings, Yext will be able to provide financial services companies with a comprehensive solution for managing their digital presence and engaging with clients more effectively.
Steve Cakebread, CFO of Yext, expressed his excitement about the acquisition, highlighting the synergies between the two companies and the potential for future growth in the financial services industry. He emphasized that the combination of Yext’s digital knowledge management expertise and Hearsay Systems’ client engagement capabilities will create a powerful solution for financial services companies looking to enhance their online presence and drive engagement with clients.
The acquisition of Hearsay Systems is also expected to benefit Yext’s existing clients in the financial services industry, many of whom are looking for innovative solutions to help them adapt to the rapidly changing digital landscape. By adding Hearsay Systems’ client engagement platform to its portfolio, Yext will be able to offer its clients a more comprehensive suite of tools and features to help them stay ahead of the competition and better serve their clients.
Overall, the acquisition of Hearsay Systems is a significant development for Yext and the financial services industry as a whole. By bringing together two innovative companies with complementary strengths, Yext is well-positioned to address the evolving needs of financial services companies in today’s digital age. With the integration of Hearsay Systems’ client engagement platform into its offerings, Yext is set to enhance its position as a leading provider of digital knowledge management solutions for the financial services sector.
