Compare the Market has launched a new marketing campaign that aims to highlight the issue of ’empty awareness’. The campaign, entitled ‘Flummox’, was created by VCCP and features the brand’s iconic meerkat characters. The campaign consists of a series of TV ads, digital content, and social media activations. According to Compare the Market’s marketing director, the campaign is designed to generate conversation around the concept of ’empty awareness’ and encourage people to think more deeply about the messages they are exposed to.
The concept of ’empty awareness’ refers to the idea that consumers are often exposed to marketing messages that they don’t really engage with or pay attention to. Compare the Market believes that this type of ’empty awareness’ can be detrimental to brands, as it fails to make a meaningful impact on consumers. By drawing attention to this issue, the brand hopes to spark a broader discussion about the effectiveness of marketing campaigns and ultimately encourage brands to create more engaging and impactful content.
The ‘Flummox’ campaign features the meerkat characters discussing various marketing clichés and tropes, such as celebrities endorsing products and companies claiming to be the ‘best’ or ‘number one’ in their industry. Through these humorous conversations, the campaign aims to highlight the prevalence of ’empty awareness’ in marketing and encourage consumers to question the messages they are exposed to.
Compare the Market’s marketing director believes that the campaign will resonate with consumers and spark conversations about the role of marketing in today’s society. She explains that the brand wanted to create a campaign that would stand out in a crowded market and provoke thought and discussion among consumers. The campaign has already generated significant buzz on social media, with many people praising the brand for its creative approach to addressing a complex issue.
The ‘Flummox’ campaign comes at a time when brands are increasingly looking for ways to cut through the noise and create meaningful connections with consumers. With the rise of ad blockers and ad fatigue, it is becoming more important for brands to create content that is engaging, relevant, and memorable. By highlighting the issue of ’empty awareness’ in marketing, Compare the Market hopes to inspire other brands to think more critically about the messages they are putting out into the world.
Overall, the ‘Flummox’ campaign is a bold and creative move by Compare the Market to address a pressing issue in the marketing industry. By using its iconic meerkat characters to spark conversations about ’empty awareness’, the brand is positioning itself as a thought leader in the industry and encouraging other brands to rethink their approach to marketing. With its humorous and engaging content, the campaign is sure to make a lasting impression on consumers and provoke important discussions about the role of marketing in today’s society.
