Supermarket giant Asda has announced a new partnership with popular fitness coach Joe Wicks in a bid to boost customer loyalty and promote healthy living among its shoppers. The collaboration will see Wicks, also known as The Body Coach, create exclusive content for Asda’s loyalty programme members, including healthy recipes, workout videos, and wellness tips. Asda’s loyalty programme, Asda Rewards, already boasts over three million members, and the addition of Wicks’ content aims to provide additional value and incentives for customers to shop with the retailer.
Wicks, who shot to fame with his online workout videos and healthy eating plans, is no stranger to partnering with brands to promote health and wellness. His cookbook, “Lean in 15,” became a bestseller in the UK and he has since launched a successful range of fitness DVDs and merchandise. Wicks’ energetic and positive approach to fitness and nutrition has made him a popular figure among those looking to improve their health and wellbeing, and his partnership with Asda is expected to further solidify his reputation as a leading voice in the industry.
As part of the collaboration, Wicks will also be making in-store appearances at selected Asda locations, where customers will have the opportunity to meet him in person, ask questions, and even participate in a group workout session. This personal touch is sure to appeal to fans of Wicks who have followed his journey from online sensation to bestselling author and fitness guru. By bringing Wicks into their stores, Asda is not only providing a unique experience for its customers but also aligning itself with a trusted and respected figure in the health and wellness space.
The partnership between Asda and Joe Wicks comes at a time when more and more consumers are prioritizing their health and wellbeing, particularly in the wake of the COVID-19 pandemic. With gyms and fitness studios closed for much of the past year, many people have turned to online workouts and home cooking as a way to stay active and healthy. Wicks’ accessible and easy-to-follow approach to fitness and nutrition has resonated with a wide audience, making him the perfect partner for a supermarket chain like Asda looking to cater to health-conscious shoppers.
For Asda, the collaboration with Joe Wicks represents a strategic move to differentiate itself from competitors and drive customer loyalty. In a crowded market where price and convenience often dictate where consumers shop, offering exclusive content and experiences with a well-known fitness personality like Wicks can help to set Asda apart and create a more emotional connection with shoppers. By tapping into Wicks’ dedicated fan base and leveraging his influence, Asda is positioning itself as a destination for those looking to lead a healthier lifestyle.
Asda’s Chief Customer Officer, Anna-Maree Shaw, expressed her excitement about the partnership, stating that Wicks’ energy and passion for health and fitness align perfectly with Asda’s own commitment to helping customers live healthier lives. Shaw emphasized the importance of providing added value to Asda Rewards members and creating a sense of community around the brand, noting that the partnership with Wicks is just the beginning of Asda’s efforts to engage and inspire its loyal customers.
Overall, the collaboration between Asda and Joe Wicks represents a smart and innovative approach to customer loyalty and brand differentiation. By teaming up with a well-known and trusted figure in the health and wellness space, Asda is not only bolstering its reputation as a retailer that cares about its customers’ health but also creating new opportunities to engage with shoppers on a deeper level. As the partnership unfolds and Wicks’ content becomes available to Asda Rewards members, it will be interesting to see how this collaboration impacts customer loyalty and sets Asda apart in a competitive market.
