Hovis, the beloved British bread brand, has appointed a new Chief Marketing Officer to lead its iconic brand through its next chapter of growth and innovation. The company announced that its new CMO, Sharon Barraclough, will be responsible for developing and executing the brand’s marketing strategy to drive sales and strengthen Hovis’ position in the competitive bread market.
Barraclough brings a wealth of experience to her new role, with over 20 years of marketing experience in the consumer goods industry. She has worked with some of the world’s most well-known brands, including Coca-Cola, Unilever, and Kerry Foods. Her expertise in brand building and strategic marketing will be invaluable as Hovis looks to expand its market share and connect with consumers in new and innovative ways.
In a statement, Barraclough expressed her excitement about joining Hovis and the opportunity to work with a brand with such a rich heritage and strong reputation. She highlighted her passion for food and consumer goods, as well as her commitment to driving growth and success for the brands she works with. Barraclough’s appointment comes at a critical time for Hovis, as the brand looks to capitalize on the increasing demand for bread products and adapt to changing consumer preferences.
Hovis has a long history in the UK, dating back to the 19th century when its iconic “Best of Both” loaf was first introduced to consumers. The brand has evolved over the years, introducing new products and packaging innovations to meet the changing needs of modern consumers. In recent years, Hovis has focused on sustainability and health initiatives, formulating new recipes and reducing its environmental impact to appeal to a more conscientious consumer base.
With Barraclough at the helm of the marketing team, Hovis is poised to continue its growth trajectory and solidify its position as a leading brand in the bread market. Her strategic vision and creative approach to marketing will help Hovis connect with consumers on a deeper level and drive brand loyalty. As the company looks to the future, Barraclough will be instrumental in shaping Hovis’ marketing strategy and ensuring the brand remains relevant and competitive in a rapidly changing market landscape.
In her new role, Barraclough will work closely with Hovis’ executive team to develop new product initiatives, marketing campaigns, and consumer engagement programs. She will leverage her experience and expertise to identify new growth opportunities for the brand and strengthen its relationships with retailers and consumers. Barraclough’s leadership will be key to driving innovation and differentiation for Hovis as it continues to evolve and grow in the competitive bread market.
As Hovis enters this new chapter with Barraclough as its CMO, the brand is well-positioned to build on its heritage and reputation while adapting to the changing consumer landscape. With her proven track record of success and her passion for driving brand growth, Barraclough is poised to lead Hovis to new heights of success and ensure its continued relevance in the bread market. With her leadership and vision, Hovis is set to write the next chapter in its storied history and continue to delight consumers with its delicious and innovative bread products.
