Triyit, a UK-based product discovery platform, has recently announced that it has secured a whopping £1 million in funding to drive its global expansion plans. The funding round was led by investment firm Midven, with participation from existing investors including Mercia Asset Management and a number of angel investors. Triyit, which was founded in 2017, connects brands with their target audience by giving consumers the opportunity to try products for free and share their thoughts and experiences with others. This unique approach has proven to be incredibly successful, with Triyit now boasting a user base of over 50,000 people and working with brands such as Unilever, P&G, and Kellogg’s.
The £1 million investment will allow Triyit to accelerate its growth and reach new markets both within the UK and internationally. This includes plans to expand into Europe and the US, as well as further developing its platform to provide even more value to both brands and consumers. Richard Cromie, CEO and co-founder of Triyit, expressed his excitement about the investment, stating that it will enable the company to “supercharge” its growth and take its business to the next level. He also highlighted the support and expertise that Midven and the other investors bring to the table, stating that their backing will be invaluable as Triyit continues to scale.
The funding news comes at an exciting time for Triyit, as the platform has already seen a significant increase in demand from brands looking to connect with consumers in innovative ways. With the rise of influencer marketing and the increasing importance of word-of-mouth recommendations, Triyit’s offering has never been more relevant. By allowing consumers to try products for themselves and share their opinions with others, Triyit is helping brands to build authentic relationships with their target audience and drive sales in a more organic way.
Looking ahead, Triyit has ambitious plans for the future, including expanding its team and investing in new technology to enhance the user experience. The company is also keen to continue building relationships with brands across a wide range of industries, from beauty and healthcare to food and drink. With the support of its investors and a clear vision for growth, Triyit is well-positioned to become a leading player in the product discovery space and revolutionize the way that brands and consumers interact.
Overall, the news of Triyit’s £1 million funding round is a testament to the company’s success and potential for further growth. By harnessing the power of product discovery and word-of-mouth marketing, Triyit is paving the way for a new era of consumer engagement and brand loyalty. With its sights set on global expansion and a commitment to innovation, Triyit is poised to make a significant impact on the retail industry and beyond. Watch this space for more exciting developments from this dynamic and forward-thinking company.
