The Very Group has announced the launch of Very Media, a new in-house media agency that will drive the group’s digital marketing strategy and deliver greater performance and efficiency for its retail brands. The agency will handle media planning and buying across all digital channels, including paid social, programmatic display, and paid search. This move comes as part of the company’s ongoing digital transformation and efforts to enhance the customer experience across its various brands, including Very.co.uk, Littlewoods.com, and Very Exclusive.
By bringing media planning and buying in-house, the Very Group aims to have more control over its advertising strategy and better integrate media planning with its wider marketing efforts. This move will also provide the group with greater flexibility and speed in executing campaigns and responding to market trends and customer behaviour. Very Media will work closely with the group’s data science team to leverage customer insights and drive more targeted and effective campaigns.
The decision to launch Very Media reflects the growing trend among brands to bring media buying in-house in order to cut costs, increase transparency, and improve the overall effectiveness of their marketing efforts. By having a dedicated in-house media agency, the Very Group will be able to develop a more cohesive and integrated approach to its digital marketing, ensuring that its campaigns are aligned with its broader business objectives and brand values.
This move also highlights the importance of digital marketing in today’s retail landscape, where online sales continue to grow at a rapid pace. By consolidating its media buying under one roof, the Very Group can streamline its operations, improve its efficiency, and drive greater ROI from its marketing spend. The launch of Very Media underscores the group’s commitment to staying ahead of the curve in a fast-changing and competitive market.
The new in-house agency will be led by Ben Law, who brings a wealth of experience in media planning and buying to the role. Law previously held senior positions at MediaCom and Agenda21, where he oversaw digital strategy and media buying for a range of high-profile clients. With his expertise and leadership, Very Media is well-positioned to deliver outstanding results for the Very Group’s retail brands and drive growth across its digital channels.
Overall, the launch of Very Media represents a strategic move by the Very Group to enhance its digital marketing capabilities and drive greater performance and efficiency in its advertising campaigns. By bringing media planning and buying in-house, the group aims to have more control over its marketing strategy, better integrate media planning with its wider marketing efforts, and leverage customer insights to deliver more targeted and effective campaigns. With the launch of Very Media, the Very Group is taking a proactive and innovative approach to digital marketing that is sure to pay dividends in the months and years to come.
